Facial serums are an integral part of the modern skin care routine, helping the skin look healthy, moisturized and youthful.
Facial serums have several key advantages over other facial skin care products.
Benefits of Facial serums
High efficiency, individual and versatile application
Serums contain a high concentration of active ingredients, which means that they are more effective than many other skin care products, such as creams or lotions.
Serums are focused with a specific effect – Moisturizing, Anti-aging (serum with CoQ10), Pigmentation, Protection against environmental damage (antioxidants).
At the same time they are also multifunctional - one serum can combine several solutions, such as moisturizing and anti-aging properties, which is convenient for a person in today's active lifestyle.
In addition, serums are convenient to use - they can be combined with other skin care products, for example, using several serums in one routine or combining with creams.
Results are visible faster and often based on science
As serums have high concentration of active ingredients, they often provide visible results faster than other skin care products. In addition, during development of serums the latest scientific knowledge is taken into account therefore they have proven effectiveness. It increases the reliability of these products, as their effects have been studied and proven.
Light and fast-absorbing texture
Serums are quickly absorbed into the skin and do not weigh down the skin like nourishing creams. Serums are also able to penetrate deeper layers of the skin and improve the appearance of the skin in the long term. The light texture of serums makes them suitable for all skin types, even oily and acne-prone skin.
Demand for "visible beauty" and a modern solution
Influenced by social media and advertising, people are increasingly looking for products that improve the appearance of the skin and give it radiance, and serums are perfect for this purpose.
Serums are positioned as a modern solution to skin care problems. Both luxury and mass brands offer them to a wide range of consumers in different price categories and with different compositions. Therefore, everyone can find a suitable solution for themselves.
All the above-mentioned benefits make facial serums attractive to all consumer groups. As you know, in the market there are wide range of facial serums and when you are choosing one or another you need to know their types and benefits.
Facial serums – their types and benefits
Facial serums are divided into oil-based and water-based serums. Below, we will look at how they differ from each other and what each of them provides for the skin.
Moisture retention
Oil serum:
Forms a protective barrier on the surface of the skin, which helps to "hold" moisture.
Particularly useful for dry or dehydrated skin.
Protects the skin from moisture loss, especially in winter or in dry climates.
Water-based serum:
Provides hydration, but is unable to retain moisture for a long time if it is not covered with a moisturizer or oil.
When is it better? Oil is better for retaining moisture, especially if the skin tends to become dry.
Nutrient delivery
Oil serum:
Contains fat-soluble vitamins (A, D, E, K), antioxidants and fatty acids, which nourish the skin and promote regeneration.
Helps soften the skin and improve its elasticity.
Water-based serum:
Often contains humectants like hyaluronic acid, glycerin, as well as active ingredients like vitamin C, niacinamide, and peptides.
Provides immediate hydration and targeted treatment for issues like pigmentation or wrinkles.
When is it better? Oil provides deep nourishment, while water-based serums are effective at addressing specific skin concerns.
Skin barrier repair
Oil serum:
Strengthens the skin’s natural barrier, especially suitable for damaged or sensitive skin.
Effectively reduces inflammation and skin irritation.
Water-based serum:
Absorbs quickly and provides hydration, but may not adequately protect a damaged skin barrier.
When is it better? Oil is great for repairing and protecting the skin’s barrier.
Skin type and concerns
Oil serum:
Suitable for dry, mature, or sensitive skin.
May not be ideal for oily or acne-prone skin unless it is extra light (like jojoba or grapeseed oil).
Water-based serum:
Suitable for all skin types, including oily and acne-prone skin, as it does not leave a greasy feel.
When is it better? Oil is ideal for dry and mature skin, while water-based serums are more versatile and suitable for oily skin.
Long-term effect
Oil serum:
Improves skin texture and elasticity in the long term thanks to nourishing lipids.
Provides protection against environmental aggressors.
Water-based serum:
Provides visible results faster, such as smoother skin or less pronounced pores, but the effect may be more temporary if additional hydration is not added.
For better results, many people use both serums together: first the water-based serum, then the oil serum to lock in moisture and the active ingredients delivered.
Nowadays, facial serums have become very popular due to their high effectiveness and people's growing interest in natural and sustainable skin care.
It is predicted that in the future, serums will become more advanced with clean and smart ingredients and a focus on sustainability, for example, available in environmentally friendly packaging.
MARUSHA offer facial serums for all skin types and with proven effectiveness. Read more.
